“I don’t think they will ever be a dominant player in Michigan because they’re not Michiganders,” Morse told Crain’s for a report earlier this month. “No matter how much they spend, no matter how many billboards they put up.”
Morgan doesn’t take this personally, but more as a challenge.
“We live in a capitalistic country,” he said. “Competition is what separates the strong from the weak. Competition is what makes us all better. And I’m constantly competing in cities where new people come in.”
And it isn’t all cutthroat, Morgan added. He said he and high-profile local attorney Geoffrey Fieger, “one of his closest friends in the whole world,” help each other with case referrals and recommendations from time to time.
“I think a rising tide lifts all boats,” Morgan said. “I think that when we come into a city, other firms start to do better because we do a good job of really informing the public of their legal rights.”
Morgan said his firm is pleased with its traction in Detroit so far, though he said he did not know how many calls or case leads the advertising blitz has generated locally.
He’s also unsure whether he’ll ever visit Detroit. To be fair, there are plenty of places where Morgan has business interests that he has never visited.
With an estimated net worth of more than $500 million, Morgan has an array of holdings, from marijuana businesses and restaurants to shopping centers and apartments, though none in Michigan. He still has a stake in legal software firm Litify, which he co-founded and sold last month to a venture capital firm, and he owns WonderWorks, a chain of attractions characterized by their inverse facades.
“I don’t really golf, so when everybody’s out f—— off on the golf course, I’m building upside-down houses in the Smoky Mountains,” he said.
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